Expanding the Visual Language for Deutsche Telekom
Deutsche Telekom is a brand that continually reinvents itself, pushing boundaries while remaining anchored to its core values and attributes. In my role as Creative Director at Grosse 8 it was my pleasure to work on expanding Telekom's visual language. Reflecting its evolution beyond telecommunications into a broader cultural driver.
Our creative approach introduced new shapes, bold typography treatments, and refined design elements to convey the emotional depth of the brand’s diverse products. Each design element speaks directly to the unique experiences these segments represent, engaging distinct audiences across all platforms.
Deutsche Telekom’s brand personality is multifaceted—playful, energetic, and dynamic—yet always unmistakably Telekom. Through this visual expansion, we helped solidify its role not just as a tech leader, but as a cultural touchstone, resonating with audiences in new and meaningful ways.
Credits: Client: Deutsche Telekom Brand & Design | Creative Direction: Julia David & Harald Mönch | Producer: Lisa Wittock
