The SAP Pop-Up Campus is an immersive, mobile experience that invites partners and new customers to explore innovative technologies, co-create solutions, and envision new use cases for SAP’s suite of services.
Our design concept for this dynamic space reflects SAP’s brand values of collaboration, progress, and digital optimism. The visual language is built on clean lines and geometric shapes, symbolizing the energy of creation and invention—a space constantly evolving, much like the digital world SAP is helping to shape.
Bright, fluid gradients play a pivotal role in the design, creating a warm, inviting atmosphere that reflects the limitless potential of innovation. These gradients evoke a sense of movement and transformation, underscoring SAP’s forward-thinking approach.
To further enrich the space, we integrated digitally transformed images of plants and natural elements, combining futuristic aesthetics with a nod to SAP’s dedication to sustainability.
The result is an open, vibrant environment that sparks curiosity, invites collaboration, and fosters a genuine excitement for what’s next. The SAP Pop-Up Campus is not just a place to explore technology—it’s a space where ideas grow, innovation thrives, and the future feels within reach.
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Credits: Client: SAP | Agency: InsGlück GmbH | Producer & Creative Director: Frederik Nimmesgern | Design Concept & Art Direction: Julia David | Architekt: Marco Lenger
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