ZDFneo is a German television channel programmed for an audience aged 18 to 45 to counter the primarily older-skewing main channels of public broadcasters. It is known for its independent character and unapologetic attitude. As the lead Art Director at FEEDMEE Design at the time, I had the great pleasure of developing not only the new on-air channel identity, but the new logo and off-air concept as well. The bold and distinct look helped the network shine across all platforms and broaden its appeal as an unconventional and uncompromising choice for the target audience.
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AWARDS
International Eyes & Ears Award 2017 Gold Best New Corporate Design Package | ADC Award 2017 Bronze Design Interdisciplinary: On Air Design Package | Promax Global Excellence Awards 2021 Bronze Best Channel ID | EBU Awards Gold Best Channel ID | New York Festivals 2022 Silver Promotion / Open&IDs / Station/ Network ID | World Media Awards 2024 Silver Station/ Network ID
ON-AIR PROMO PACKAGE
SPECIAL PROMO EXAMPLE - "BRUCE LEE WEEKEND"
PRINT AND SOCIAL MEDIA EXECUTION
CREDITS:
CLIENT: ZDF
PARTNER & CD: Anton Riedel
ART DIRECTOR: Julia David
PARTNER & CD: Anton Riedel
ART DIRECTOR: Julia David
ART DIRECTOR ANIMATION: Jörn Westhoff
PRODUCER: Laura Giersdorf, Jennifer Feist
FONT DESIGN: Guido Schneider
PRODUCER: Laura Giersdorf, Jennifer Feist
FONT DESIGN: Guido Schneider
