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SUPER RTL is a German TV network looking to provide its viewers with entertainment that helps them relax, put their feet up and enjoy their evening. Airing exclusively during prime-time, it is focusing on beloved shows, true crime and romantic comedies that help you forget about the day.
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The corporate identity with its bright, warm and immersive colors is looking to make the audience feel instantly at home. The clean design with its bold messaging and humor welcomes everyone to join, binge and simply relax.
By incorporating objects from the audience’s everyday life in the design the visual identity seeks to put an emphasis on the network being a part of the viewers daily routine and sometimes their guilty pleasure.
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SUPER RTL REDESIGN 2019
MY ROLE: concept development & art direction
CREDITS:
CLIENT: SUPER RTL
AGENCY: FEEDMEE
CREATIVE DIRECTOR: Anton Riedel
ART DIRECTOR: Julia David
AGENCY: FEEDMEE
CREATIVE DIRECTOR: Anton Riedel
ART DIRECTOR: Julia David
ART DIRECTOR MOTION: Jörn Westhoff
PRODUCER: Jennifer Feist
ONLINE, SOCIAL MEDIA DESIGN: Katharina Höfer
PRINT UND OFF-AIR DESIGN: Eugen Laitenberger
PRODUCER: Jennifer Feist
ONLINE, SOCIAL MEDIA DESIGN: Katharina Höfer
PRINT UND OFF-AIR DESIGN: Eugen Laitenberger
