Featuring useful instructions, ideas, and inspiration, the HAMA Deutschland YouTube channel helps the brand connect with current and future customers.
The branding for the channel ties into the brand identity while also allowing for a more playful and hands-on approach. Celebrating the journey from idea to a finished project, the design features bold colors and typography, as well as blueprint-style illustrations that morph into 3-dimensional products.
Developed in collaboration with my friends at Grosse8 Design Studio.
