A Softer, Human-Focused Rebrand for Germany’s VOX Network
VOX is a platform for movies, high-end drama, entertainment, and documentaries, but its true strength lies in fostering human connection and emotion. Our recent design refresh reflects these values, transforming the network’s visual identity into one that radiates warmth and invites deeper engagement with the audience.
Our approach was rooted in simplicity, allowing the talent to speak for itself while subtly enhancing the emotional impact through color and typography. We created a cohesive visual language that emphasizes the human element of VOX.
At the heart of the redesign is the full spectrum of the signature VOX red.
We’ve harnessed its power to create a glowing warmth that not only unifies the network’s promotional materials but also draws the audience in. This warm, vibrant palette serves as the foundation, infusing every promo with a sense of closeness and authenticity.
Through this rebrand, VOX’s identity shines brighter, reflecting its commitment to connecting with audiences in meaningful ways—whether through gripping dramas, inspiring documentaries, or light-hearted entertainment. The result is a visual experience that feels more intimate, more human, and unmistakably VOX.
Credits: Client: VOX Network | Agency: Grosse8 | Creative Direction: Harald Mönch & Julia David | Concept & Design: Julia David | Animation & Motion Design: Luisa Zanzani
